20 WhatsApp Follow-Up Messages to Re-Engage Leads in 2026

Instead of spending all your energy generating new leads, here is a smarter move — reconnect with the leads already sitting in your database. In 2026, WhatsApp remains one of the highest-converting channels for sales follow-ups, with open rates that far outperform email. Whether a lead went cold last week or last year, a well-crafted WhatsApp follow-up message can bring them right back into the conversation.

The key word here is well-crafted. Generic, copy-paste messages get ignored. Personalised ones get replies. Below are 20 ready-to-use WhatsApp follow-up message templates across five different sales situations and industries — feel free to customise them with your product, service, and any details you remember about your lead.

Follow-Up Messages to Push a Product Sale

Use these when a lead has shown interest in a product but has not yet committed to buying.

Template 1 "Hi Jake, hope you had some time to look through the brochure I sent yesterday. Was there a specific piece of jewellery that caught your eye? I'd love to share more about the customisation options for the piece you prefer."

Template 2 "Hey Catherine, still undecided about the EpicTrack S10 Treadmill? Out of these 5 factors, which matters most to you? 1️⃣ Affordable price 2️⃣ Customisable programmes 3️⃣ Heart rate monitor 4️⃣ Portable storage 5️⃣ Extended warranty. Just reply with the number and I'll recommend the best model for you."

Template 3 "Hey Anthony, we're currently running a promo on the new Toyota model you were considering. Just reply 'Yes' if you'd like me to send over the details."

Template 4 "Hi Emily! Just a heads-up — our promo for the Anti-Aging Skincare Bundle + FREE 30-day Collagen Gummies is ending this week. Want to grab one of the last few sets as a gift to yourself or a loved one?"

Follow-Up Messages to Offer Your Services

Use these to re-engage leads who enquired about a service but never booked or committed.

Template 5 "Hey Maya, we just launched new day tour packages for Seoul that fit your ideal travel dates. The fall foliage is stunning this time of year. Reply 'Yes' if you'd like to see the itineraries, or let me know if your dream destination has changed! 😉"

Template 6 "Hey Justin, hope all is well at Coles Inc. We're offering an exclusive discount on our content creation packages until the end of this month. I remember you were looking for help with LinkedIn content — would you like to learn more?"

Template 7 "Hi Lisa! My limited-time Corporate Headshot Package is ending this week. Book before it ends and get complimentary makeup and hairstyling included. Want to grab the last spot?"

Template 8 "Hey Anne, it's Chris from ACME Fitness Studio. We just launched a new membership tier that includes yoga, pilates, and outdoor training. I remember you wanted to add more pilates to your routine — would you like to check out the new plan?"

Follow-Up Messages to Encourage an Appointment Booking

Use these when the next step in your sales funnel is getting the lead to book a viewing, consultation, or discovery call.

Template 9 "Hi Stella, the Sales Gallery for XYZ Sky Residence is open this weekend with new launch packages including extra rebates and fully furnished units. Reply 'Yes' to arrange a viewing time this week."

Template 10 "Hey Sunny, it's Kelly from Glow Aesthetic Clinic 🌸. Only 3 days left to claim our Signature Lymphatic Facial Therapy for just $45. Reply 'Yes' and I'll save a spot for you now."

Template 11 "Hey Ali, I took a quick look at your website and I think I know why it may not be attracting enough qualified leads. Happy to hop on a quick call and give you a free audit — no strings attached. What do you say?"

Template 12 "Hey Stella! Hope you had a chance to review the portfolio I sent last week. I'd love to share some campaign ideas specifically for your ACME launch. Are you free for a quick call this Wednesday or Thursday?"

Follow-Up Messages for Potential Repeat Customers

Your existing customers are your warmest leads. Use these to drive repeat purchases and referrals.

Template 13 "Hi Darren, thank you again for your support! 🌟 As a token of gratitude, here's a 10% discount on your next purchase. Check out our new arrivals and let me know if anything catches your eye!"

Template 14 "Hi Cady 👋, it's James from Digital Success Academy. Congrats again on completing the Social Media Marketing course! We just launched an intermediate course diving deep into TikTok viral marketing. Want to see the program details? 😊"

Template 15 "Hi Monica, hope you and Roscoe are settling into your new home in Edenbrook. ✨ I remember you mentioned wanting to sell a couple of properties in Dalesville — I currently have buyers interested in that area. Are you still looking to sell?"

Template 16 "Hi Alan, hope all is well! A new luxury condo is launching soon in Edenbrook — prime location, high rental yield. Would you like to see the brochure?"

Follow-Up Messages for Leads You Haven't Spoken to in Months or Years

The secret to reconnecting with cold leads is personalisation. Reference something specific you remember about them — it immediately separates you from generic spam.

Template 17 "Hey Sam, Lisa from XYZ Marketing Agency here. Hope all is well! Flora Beauty's new Anti-Aging Skincare Line is launching soon — I remember you wanted to target millennials with this line. Would you like to revisit how micro-influencers and short-form video could help generate buzz?"

Template 18 "Hey Louisa, hope your journey as a freelance copywriter is still going strong 💪. We're launching a new course on 'How to make your first $5,000 as a freelance copywriter' and I immediately thought of you. May I send you the brochure?"

Template 19 "Hey Chris, hope you and Sarah are well. I remember you were looking at 3-bedroom units in Edenbrook last year but couldn't find one with a balcony. A brand new project just launched there — every unit comes with a spacious balcony overlooking the city. Want to see the floorplans? – Lisa from ACME Realty"

Template 20 "Hey Sam, hope all is well! I remember you were looking at superlink homes in Edenbrook last year but couldn't find the right built-up size. I've just acquired new listings above 2,700 sqft in that area and immediately thought of you. Would you like to see the floorplans?"

The Secret to a Great Follow-Up: Personalisation

Every template above works best when you go beyond just using the lead's name. Reference a product they looked at, a goal they mentioned, or a challenge they shared. That level of personalisation signals that you remember them — and that you are not just blasting a generic message to hundreds of people at once.

Send Personalised Follow-Ups at Scale with Whatsboost

Have a long list of cold leads to re-engage? Whatsboost makes it easy to send personalised WhatsApp follow-up messages to hundreds or thousands of leads in one go — without sounding like spam and without risking your number getting banned.

With Whatsboost's broadcast feature, every message is auto-personalised with your lead's name and details. You can also set up automated WhatsApp chatbot flows to handle replies instantly, qualify leads, and keep the conversation moving — all without manual effort from your team.

In 2026, speed and personalisation are everything. Whatsboost gives you both.

FAQs: WhatsApp Follow-Up Messages

Why should I use WhatsApp for follow-up messages? WhatsApp has significantly higher open and response rates than email or SMS, making it one of the most effective channels for re-engaging leads in 2026. Most people read WhatsApp messages within minutes of receiving them.

How do I avoid sounding spammy in a follow-up message? Personalisation is the key. Reference something specific about the lead — a product they showed interest in, a goal they mentioned, or a past conversation. Generic messages get ignored; personalised ones get replies.

How many follow-up messages should I send before giving up? There is no universal rule, but most sales experts recommend following up at least three to five times across different time intervals before moving on. Vary your messaging angle each time to keep it fresh and relevant.

Can I bulk-send WhatsApp follow-up messages without getting banned? Yes — but only through the official WhatsApp Business API. Tools like Whatsboost use the API to let you send bulk messages safely, with auto-personalisation built in.

What is Whatsboost? Whatsboost is a WhatsApp marketing and automation platform built on the WhatsApp Business API. It helps businesses send bulk broadcast messages, build chatbot automation flows, and re-engage leads at scale — all from one easy-to-use platform. Learn more at whatsboost.in.