Automate WhatsApp With Make.com: Free & Low-Budget Methods for Indian Startups

🚀 Introduction: Why Indian Startups Should Automate WhatsApp

For Indian startups, WhatsApp isn’t just a chat app — it’s a business growth channel. Whether it’s for marketing campaigns, customer support, or re-engagement, WhatsApp drives instant communication and higher conversion rates.

However, for early-stage startups with tight budgets, investing in costly automation tools can be a roadblock. That’s where Make.com (formerly Integromat) and WhatsBoost come in — a powerful combination to automate WhatsApp for free or at very low cost.

In this guide, we’ll show you how Indian startups can:
✅ Automate WhatsApp using Make.com without coding
✅ Use WhatsBoost for advanced WhatsApp workflows
✅ Save time, improve engagement, and reduce costs

💡 What Is Make.com?

Make.com is a visual automation platform that connects your favorite apps — no coding required. You can create workflows (called scenarios) that move data between apps automatically.

For example:

• When a Google Form is submitted → Send a WhatsApp message

• When a new Shopify order arrives → Notify the customer on WhatsApp

• When a lead fills a form on your website → Send instant WhatsApp confirmation

Make.com’s free plan is ideal for Indian startups who want to test automation before scaling.

🔗 What Is WhatsBoost?

WhatsBoost is an Indian WhatsApp automation platform that helps businesses send personalized, automated, and trackable WhatsApp messages at scale.

It integrates with Make.com to help startups automate:

• Lead follow-ups

• Order updates

• Appointment reminders

• Payment notifications

• Promotional broadcasts

By combining WhatsBoost with Make.com, you can automate WhatsApp for free or on a minimal budget, while ensuring compliance with the official WhatsApp Business API.

🧩 Why Indian Startups Should Automate WhatsApp

Automation isn’t just about convenience — it’s about scaling communication without increasing overhead costs.

Here’s why WhatsApp automation is a game-changer for startups in India:

🛠️ How to Automate WhatsApp With Make.com + WhatsBoost

Here’s a step-by-step guide to automate WhatsApp messages for your startup — using Make.com and WhatsBoost without coding.

🪜 Step 1: Create Your WhatsBoost Account

1. Go to WhatsBoost.in.

2. Sign up for a free account.

3. Connect your WhatsApp Business API number.

4. Set up message templates (like Welcome Message, Order Confirmation, or Reminder).

5. Copy your API key — you’ll need it in Make.com.

🪜 Step 2: Create a Free Make.com Account

1. Visit Make.com and sign up for the Free Plan.

2. From your dashboard, click “Create a new scenario.”

3. Add a Trigger App — for example:

   • Google Sheets: When a new row is added

   • Typeform: When a form is submitted

   • Airtable: When a new record is created

🪜 Step 3: Connect Make.com to WhatsBoost

1. In your Make.com scenario, click Add another module → Search for HTTP.

2. Choose Make a POST request.

3. Enter the WhatsBoost API endpoint:

https://api.whatsboost.in/send

4. In the body section, enter:

{
  "phone": "{{PhoneNumber}}",
  "template_name": "welcome_message",
  "parameters": {
      "name": "{{Name}}",
      "offer": "Exclusive Startup Deal"
  }
}

5. Add your WhatsBoost API key in the header for authentication.

6. Save and test your scenario.

Now, whenever a new entry is added in Google Sheets or Typeform, a WhatsApp message will be sent automatically through WhatsBoost.

🪜 Step 4: Build Free or Low-Budget Workflows

Here are some automation ideas Indian startups can build for free or minimal cost:

💬 Lead Confirmation

Trigger: New Google Form submission
Action: Send WhatsApp confirmation via WhatsBoost
Message:

“Hey {{Name}}, thanks for your interest! Our team will contact you shortly.”

🛍️ Order Updates

Trigger: New Shopify order
Action: Send WhatsApp message with tracking details
Message:

“Your order #{{OrderID}} is confirmed. You’ll receive tracking details soon.”

📅 Appointment Reminders

Trigger: New booking in Calendly or Google Calendar
Action: Send reminder 1 hour before the session
Message:

“Hi {{Name}}, just a reminder about your session today at {{Time}}.”

💸 Payment Follow-ups

Trigger: Abandoned checkout on your landing page
Action: Send WhatsApp follow-up after 2 hours
Message:

“Hi {{Name}}, looks like you didn’t complete your checkout. Here’s your link to finish it: {{Link}}.”

🎓 Course Enrollment

Trigger: New enrollee in Systeme.io
Action: Send WhatsApp onboarding message
Message:

“Welcome to our learning community, {{Name}}! Here’s your first lesson: {{Link}}.”

All of these workflows can be set up without coding and on Make.com’s free plan.

💰 Free & Low-Budget WhatsApp Automation Strategies for Startups

Automation doesn’t have to be expensive. Here are some budget-friendly tactics using Make.com and WhatsBoost:

1. Use Free Plans Wisely

Both Make.com and WhatsBoost offer free tiers. You can:

• Run up to 1,000 operations/month on Make.com’s free plan.

• Test WhatsBoost’s sandbox for template setup and initial campaigns.

2. Start with One Core Workflow

Instead of automating everything at once, start with one impactful flow — for example, new lead follow-up or appointment reminder.

3. Use Google Sheets as a Free CRM

Connect Make.com + Google Sheets + WhatsBoost to act as your mini CRM.

• New entries are logged in Sheets.

• WhatsBoost sends instant WhatsApp messages.

• You can track responses manually or automate them later.

4. Re-engage Cold Leads via WhatsApp

Use saved contacts from Sheets to run periodic re-engagement campaigns through WhatsBoost — far cheaper than paid ads.

5. Combine with Email or SMS

For maximum conversions, use WhatsApp as your primary engagement channel, but combine it with email or SMS automation for reminders.

📊 Benefits of Make.com + WhatsBoost for Indian Startups

🔗 Internal Link Mapping for SEO

To enhance authority and user experience, link internally to key pages on WhatsBoost.in:

• WhatsApp Automation — Learn how automation works for businesses.

• Features — Explore templates, workflows, and integrations.

• Pricing — Discover affordable plans for startups.

• Use Cases — See how Indian startups use WhatsBoost successfully.

⚙️ Best Practices for WhatsApp Automation

1. Use Personalized Templates — Include customer names or product info to boost engagement.

2. Comply with WhatsApp’s Guidelines — Always use pre-approved templates for outbound messages.

3. Avoid Message Overload — Send relevant and time-sensitive messages.

4. Track and Improve — Use WhatsBoost analytics to refine your message timing and tone.

5. Blend Automation with Human Support — Route complex queries to a live agent when needed.

❓ FAQs: Automate WhatsApp With Make.com

1. Can I automate WhatsApp for free using Make.com?
Yes. Make.com’s free plan allows up to 1,000 operations monthly — perfect for small-scale WhatsApp automations using WhatsBoost.

2. Do I need coding knowledge to use Make.com?
Not at all! Make.com offers a drag-and-drop visual builder, so no coding skills are required.

3. How does WhatsBoost help in automation?
WhatsBoost enables message delivery, template management, analytics, and advanced flow automation through the official WhatsApp Business API.

4. Can I integrate Make.com with Google Sheets or Forms?
Yes. You can trigger WhatsApp messages when new data is added to Sheets or Forms — ideal for lead capture.

5. Is this method suitable for Indian startups?
Absolutely. Both Make.com and WhatsBoost are affordable, scalable, and beginner-friendly, making them ideal for Indian SMBs and startups.

❓ FAQs About WhatsBoost

1. What is WhatsBoost?
WhatsBoost is a WhatsApp automation platform that helps Indian businesses automate customer communication, marketing, and support.

2. Does WhatsBoost integrate with Make.com?
Yes. You can connect WhatsBoost with Make.com via webhooks or APIs to build custom WhatsApp workflows.

3. Can I use WhatsBoost for multiple WhatsApp numbers?
Yes, WhatsBoost supports multi-number management, ideal for startups handling different teams or brands.

4. Is WhatsBoost compliant with WhatsApp’s policies?
Yes. WhatsBoost uses the official WhatsApp Business API, ensuring message delivery compliance and reliability.

5. How can I start using WhatsBoost?
Simply visit WhatsBoost.in, sign up for free, and follow the onboarding steps to connect your WhatsApp number.

🏁 Conclusion: Affordable WhatsApp Automation for Indian Startups

Automation no longer belongs only to big enterprises. With Make.com and WhatsBoost, even Indian startups can set up WhatsApp automation that drives sales, engagement, and retention — all without heavy investment.

Start small, automate smart, and scale confidently.

💡 Ready to get started?
👉 Visit WhatsBoost.in today to automate WhatsApp with Make.com and bring your startup conversations to life — affordably and effectively.