How to Automate IndiaMART with WhatsApp for Auto Follow Ups – Guide by WhatsBoost

IndiaMART is one of India’s largest B2B marketplaces, connecting millions of buyers and sellers every day. However, manually following up with dozens or hundreds of leads can be time-consuming and inefficient. Many potential deals are lost simply because the response was delayed or the lead wasn’t followed up on time.

With WhatsBoost, you can now automate your IndiaMART follow-ups through WhatsApp — without using the official WhatsApp API. This guide explains how to set up the automation process, its benefits, and how businesses can use it to streamline lead engagement and boost conversions.

Why Automate IndiaMART with WhatsApp?

IndiaMART leads are highly time-sensitive. Quick responses not only increase the likelihood of conversion but also enhance credibility with buyers. Manual follow-ups often create bottlenecks, resulting in missed opportunities.

Automating your IndiaMART lead follow-ups with WhatsApp through WhatsBoost ensures that every inquiry is handled instantly and professionally.

Key Benefits of Automation

• Instant Lead Engagement: Automatically message new leads the moment they arrive.

• Consistent Follow-Ups: Schedule automated reminders and follow-up messages for leads who haven’t responded.

• Personalized Communication: Use lead-specific details such as name, product inquiry, and location in each message.

• No API or Coding Required: WhatsBoost allows automation without the complexity of API setup.

• Multi-Account Management: Handle multiple IndiaMART accounts or sales teams from a single dashboard.

How to Integrate IndiaMART with WhatsApp Without API

Unlike traditional API-based integrations, WhatsBoost offers a simple and secure way to automate IndiaMART follow-ups using tools like Google Sheets, Zapier, or Pabbly Connect. Below is a step-by-step setup process.

Step 1: Capture IndiaMART Leads into Google Sheets

IndiaMART sends all new leads to your registered email with details such as name, phone number, inquiry, and location.
You can extract this data automatically using an email parser or a no-code tool like Zapier, and send the details directly into a Google Sheet.
Each new entry in the sheet will represent a new lead from IndiaMART.

Step 2: Connect Google Sheet with WhatsBoost

Next, log in to your WhatsBoost Dashboard and connect your Google Sheet.
Whenever a new lead entry appears, WhatsBoost will automatically trigger a predefined WhatsApp message to that lead.

Step 3: Create Automated Message Templates

Inside WhatsBoost, you can create message templates for different stages of communication. For example:

Message 1 – Instant Response (0 min)

Hi {{Name}}, thank you for your inquiry on IndiaMART. I’m {{Your Name}} from {{Company Name}}. Could you please share more details about your requirement for {{Product}}?

Message 2 – Follow-Up (After 24 hours)

Hello {{Name}}, just checking if you are still interested in {{Product}}. We’d be happy to provide a quotation or further details.

Message 3 – Final Reminder (After 3 days)

Hi {{Name}}, we’d love to assist you with your {{Product}} inquiry. Let’s connect today to finalize your order.

These templates can be scheduled at specific intervals, ensuring that no lead is ever left unattended.

Step 4: Add Conditional Logic for Follow-Ups

WhatsBoost allows you to add conditions for smarter automation:

• If a lead replies, stop the follow-up sequence.

• If no reply, continue the sequence with the next message.

• If the lead expresses interest, tag them as “Hot Lead” in the dashboard.

This makes your automation system behave naturally and professionally rather than mechanically.

Step 5: Track Conversations and Results

The WhatsBoost dashboard provides complete visibility into message delivery, response rates, and follow-up performance.
You can assign leads to team members, tag them by priority, and export reports — all from one place.

Advantages of Using WhatsBoost for IndiaMART Follow-Ups

Explore these features in detail at WhatsBoost.in.

Common Use Cases for IndiaMART and WhatsApp Automation

Here are a few ways businesses are leveraging WhatsBoost for their IndiaMART follow-ups:

1. Instant Lead Response

Automatically greet every new IndiaMART lead with a personalized message and a catalog or brochure link.

2. Quotation Follow-Up

Send a reminder if the lead hasn’t responded after a certain duration, ensuring continued engagement.

3. Payment or Order Reminders

Remind customers about pending payments or confirmations directly via WhatsApp.

4. Feedback and Review Collection

Once an order is completed, send an automated WhatsApp message requesting customer feedback or testimonials.

5. Repeat Purchase Campaigns

Re-engage old customers after a few weeks with discount offers or new product updates.

Integration Options Without API

WhatsBoost supports several automation pathways that don’t require API integration:

• Email Parser + WhatsBoost: Extract lead data directly from IndiaMART emails.

• Google Sheets + WhatsBoost: Trigger messages automatically when new leads are added.

• Pabbly Connect / Zapier / Make: Create multi-step workflows connecting IndiaMART, WhatsBoost, and your CRM.

• Webhooks: Integrate custom landing pages or third-party apps with WhatsBoost.

This flexibility allows both small businesses and large sellers to build an end-to-end follow-up system without technical complexity.

FAQs about IndiaMART and WhatsApp Automation

Q1. Can IndiaMART leads be directly integrated with WhatsApp?
Not directly. However, with WhatsBoost, you can automate lead capture from IndiaMART and initiate WhatsApp follow-ups instantly through Google Sheets or email integration.

Q2. Do I need WhatsApp Business API for this automation?
No. WhatsBoost operates without requiring API access, making the process faster and more affordable.

Q3. How quickly are automated messages sent?
Messages are triggered instantly as soon as a new lead appears in your connected sheet or data source.

Q4. Can multiple IndiaMART accounts be managed simultaneously?
Yes. WhatsBoost allows multiple WhatsApp numbers or accounts to be managed under a single dashboard, ideal for sales teams.

Q5. Is the process safe for WhatsApp numbers?
Yes. WhatsBoost ensures compliance by randomizing delivery times and maintaining natural communication flow to prevent spam-like behavior.

FAQs about WhatsBoost Features

Q1. What makes WhatsBoost unique compared to other WhatsApp automation tools?
WhatsBoost provides non-API automation, supports multiple devices, integrates with 7000+ tools, and enables direct group messaging – all from one platform.

Q2. Can WhatsBoost send follow-ups if a customer does not respond?
Yes. You can schedule automated sequences that continue until the customer replies or reaches a defined condition.

Q3. Does WhatsBoost support group messaging or broadcasts?
Yes. You can message group members directly or automate workflows for WhatsApp groups.

Q4. Can WhatsBoost be integrated with Shopify or FlexiFunnels?
Yes. WhatsBoost offers native integrations for Shopify (abandoned cart, order notifications) and FlexiFunnels (form-based messaging).

Conclusion

Automating your IndiaMART follow-ups through WhatsApp is one of the most effective ways to increase conversion rates and maintain consistent engagement with leads.

With WhatsBoost, you can easily capture new IndiaMART leads, send personalized follow-ups automatically, and track every interaction — without needing the WhatsApp API.

If you’re ready to reduce manual work and close more sales, start your automation setup today with WhatsBoost.in.