How to Build a WhatsApp Retargeting Funnel Using Google Sheets + Whatsboost

In today’s competitive marketing landscape, personalization is no longer optional — it’s essential. Customers don’t just want messages; they want relevant, timely, and contextual conversations.

That’s where WhatsApp retargeting comes in — helping you reconnect with users who have shown interest in your brand but didn’t complete the desired action.

And when you combine the simplicity of Google Sheets with the automation power of Whatsboost, you can create a seamless retargeting funnel that engages customers automatically, converts leads efficiently, and scales effortlessly.

Let’s dive in 👇

💡 What is WhatsApp Retargeting?

WhatsApp retargeting is the process of re-engaging users who’ve previously interacted with your business through WhatsApp or your website but haven’t yet converted.

It works just like retargeting ads — but instead of showing users display banners, you’re reaching them directly through personalized WhatsApp messages.

🔁 Why WhatsApp Retargeting Works

• High Open Rates: WhatsApp messages have a 98% open rate — higher than email or SMS.

• Real Conversations: Users can reply instantly, unlike one-way channels.

• Personalization: Messages can be customized with names, interests, and past actions.

• Lower Costs: Compared to paid ad retargeting, WhatsApp retargeting costs are minimal.

When done correctly, retargeting through WhatsApp can recover abandoned carts, upsell existing customers, and improve your customer retention rate dramatically.

🧩 Why Use Google Sheets for Retargeting Funnel Management

Before we bring Whatsboost into the picture, let’s understand where Google Sheets fits in.

Google Sheets acts as your centralized lead management system — storing customer data, purchase status, campaign metrics, and engagement tracking.

⚙️ Benefits of Using Google Sheets for WhatsApp Retargeting

1. Real-Time Collaboration: Multiple team members can access and update lead data simultaneously.

2. Automation-Friendly: Integrates easily with tools like Whatsboost via APIs or Zapier.

3. Customizable Funnel Stages: Create your own columns like Lead Source, Stage, Last Message Date, etc.

4. Data Transparency: Get a live overview of every campaign and customer touchpoint.

By linking Google Sheets with Whatsboost, you can automate every step of the retargeting funnel, from lead import to personalized message dispatch.

🚀 Step-by-Step Guide: Building a WhatsApp Retargeting Funnel Using Google Sheets + Whatsboost

🧱 Step 1: Prepare Your Lead Data in Google Sheets

Start by creating a new sheet and organizing your lead data in structured columns like:

• Customer Name

• WhatsApp Number

• Lead Source (e.g., Website, Ad, Referral)

• Funnel Stage (New, Engaged, Re-engaged, Converted)

• Last Interaction Date

• Message Status

💡 Pro Tip: Use filters or conditional formatting in Google Sheets to highlight leads who haven’t been contacted recently — perfect for your next retargeting campaign.

🔗 Step 2: Connect Google Sheets with Whatsboost

Now comes the magic part — connecting Google Sheets with Whatsboost’s automation platform.

With Whatsboost’s Zapier or API integration, you can sync your sheet data automatically and trigger WhatsApp messages based on updates or specific conditions.

Example automation:

• If “Message Status” = “Pending”, Whatsboost sends an automated retargeting message.

• Once the message is sent, the status updates to “Sent”.

• If the user replies, Whatsboost updates the “Funnel Stage” in Google Sheets automatically.

👉 Learn more about Whatsboost Integrations

💬 Step 3: Craft Personalized WhatsApp Retargeting Messages

The effectiveness of your funnel depends on how personalized your messages feel.

With Whatsboost, you can use dynamic variables from Google Sheets to personalize every WhatsApp message.

Example Template:

Hi {{Name}}, we noticed you were interested in {{ProductName}} but haven’t checked out yet. Here’s an exclusive offer just for you! 🛍️
Click to complete your purchase

Use Whatsboost’s built-in message templates, buttons, and rich media (images, videos, catalogs) to make your conversations engaging.

⚡ Step 4: Set Up Automated Triggers and Follow-ups

Once your templates are ready, configure automated workflows inside Whatsboost.

Some key automation triggers include:

• Abandoned Cart Reminder — Triggered 30 minutes after cart abandonment.

• Post-Purchase Upsell — Sent 2 days after delivery.

• Lead Nurturing Sequence — 3-step follow-up for inactive leads.

Each workflow can be linked directly to your Google Sheet — ensuring data remains synchronized and updated in real time.

📊 Step 5: Monitor and Analyze Performance

Once your WhatsApp retargeting funnel is live, tracking performance is crucial.

Use Google Sheets dashboards for real-time visibility or access Whatsboost’s analytics panel to measure metrics like:

• Delivery rate

• Response rate

• Conversion rate

• Most effective templates

Together, these tools help you identify which retargeting sequences work best — and optimize accordingly.

👉 Explore Whatsboost’s Analytics Tools

💬 Example of a WhatsApp Retargeting Funnel in Action

Let’s imagine you run an eCommerce brand.
A customer adds items to their cart but leaves without purchasing.

Here’s how your funnel looks:

1. Lead Captured: Contact info and cart details stored in Google Sheets.

2. Trigger Activated: Whatsboost detects “Abandoned Cart” tag.

3. Personalized Message Sent: Whatsboost sends an offer:

   “Hey Alex 👋, your cart is waiting for you! Complete your order now and enjoy 10% off.”

4. Follow-Up: If no reply in 24 hours, a reminder message is sent automatically.

5. Status Updated: Once the purchase is made, Whatsboost updates the sheet to “Converted”.

💥 Result: Automated retargeting, minimal manual effort, maximum conversions.

🔥 Benefits of Building a WhatsApp Retargeting Funnel with Whatsboost

By combining Google Sheets’ flexibility and Whatsboost’s automation, you turn WhatsApp into a full-fledged CRM and marketing engine.

💼 Why Whatsboost Is the Ultimate Solution for WhatsApp Retargeting

Whatsboost is more than just a messaging platform — it’s a complete WhatsApp marketing automation suite that helps you build, manage, and scale retargeting campaigns with ease.

✨ Key Features of Whatsboost

• ✅ Official WhatsApp Business API Access

• 💬 AI-Powered Chatbots for automated, natural conversations

• 🔄 Google Sheets and CRM Integrations

• 📈 Analytics Dashboard with real-time engagement insights

• 🎯 Campaign Builder for segmented retargeting

• 👥 Multi-Agent Team Support for collaboration

With these features, Whatsboost helps businesses across industries create high-converting retargeting funnels without coding or complexity.

👉 Start automating today with Whatsboost.in

🧠 Pro Tips for Optimizing Your WhatsApp Retargeting Funnel

1. Segment Your Audience: Use different retargeting messages for abandoned carts, inactive leads, and returning customers.

2. Keep It Conversational: Avoid generic messages; talk like a human.

3. Use Buttons and CTAs: Add WhatsApp buttons like “Shop Now” or “Talk to Support”.

4. Time Your Messages: Don’t overwhelm users; space messages 12–24 hours apart.

5. Track Everything: Use Google Sheets and Whatsboost analytics to monitor what works.

❓ FAQs About How to Build a WhatsApp Retargeting Funnel Using Google Sheets

1. What is a WhatsApp retargeting funnel?
It’s a series of automated messages sent through WhatsApp to re-engage users who showed interest but didn’t convert.

2. Can I use Google Sheets to manage retargeting data?
Yes! Google Sheets helps you manage leads, track status, and sync updates automatically when connected to Whatsboost.

3. How do I automate messages from Google Sheets?
Integrate Google Sheets with Whatsboost using APIs or Zapier. When data changes, Whatsboost triggers pre-set WhatsApp messages.

4. What kind of messages should I send for retargeting?
Use friendly reminders, exclusive discounts, or personalized product recommendations based on user activity.

5. Is WhatsApp retargeting compliant with WhatsApp’s policies?
Yes — as long as your customers have opted in to receive messages. Whatsboost ensures 100% compliance with WhatsApp Business API standards.

💼 FAQs About Whatsboost Features

1. What is Whatsboost?
Whatsboost is a WhatsApp marketing and automation platform that helps businesses automate campaigns, manage leads, and launch AI-powered conversations.

2. Does Whatsboost integrate with Google Sheets?
Absolutely. Whatsboost seamlessly integrates with Google Sheets to automate workflows and sync lead data in real time.

3. Can I send bulk retargeting messages with Whatsboost?
Yes, you can create segmented campaigns and send personalized retargeting messages to thousands of users at once.

4. Does Whatsboost provide analytics?
Yes. You can track open rates, response rates, and conversion data right inside the Whatsboost dashboard.

5. How can I get started with Whatsboost?
Visit Whatsboost.in and request a free demo to set up your WhatsApp automation system today.

🎯 Conclusion

Combining Google Sheets with Whatsboost gives you the perfect foundation for building a scalable, data-driven WhatsApp retargeting funnel.

You’ll be able to manage customer data easily, send personalized retargeting messages automatically, and track conversions in real time — all from one dashboard.

Don’t let warm leads go cold.
Start building your WhatsApp Retargeting Funnel with Whatsboost.in today and turn conversations into conversions 🔥