How to Manage Your Marketing Messages
Learn how to manage WhatsApp marketing messages the right way. From editing, resending, and tracking insights to boosting engagement, here’s your step-by-step guide.
Introduction: Why Managing WhatsApp Marketing Messages Matters
WhatsApp is no longer just a chatting app—it’s one of the most powerful marketing tools for businesses today. With over 2 billion users, brands are now using WhatsApp marketing messages to send promotions, updates, reminders, and even customer support replies.
But here’s the catch: creating marketing messages is only half the job. The real magic happens when you manage, track, and optimize those messages. Without proper management, you risk spamming your audience, losing engagement, or missing valuable insights.
In this blog, we’ll break down exactly how to manage your WhatsApp marketing messages, step by step, so your campaigns drive results.
👉 Want to scale smarter? Whatsboost.in helps businesses send and manage automated WhatsApp marketing campaigns effectively.
What Are WhatsApp Marketing Messages?
WhatsApp marketing messages are promotional or informational texts that businesses send to customers using WhatsApp Business or WhatsApp Business API. These can include:
Discount offers and promotions
Product launches and announcements
Appointment reminders
Order updates and tracking
Customer re-engagement campaigns
Since 2021, WhatsApp officially allows promotional messages (with customer opt-in). This means businesses now have a legitimate way to market while maintaining compliance with Meta’s rules.
How to Manage Your WhatsApp Marketing Messages
Managing messages is more than just hitting “send.” It involves editing, resending, analyzing insights, and keeping track of performance. Here’s how to do it effectively:
1. Viewing Your Marketing Messages
All your messages live inside the Tools tab > Marketing messages in WhatsApp Business. From here, you can:
Review previously sent messages
Access drafts
Manage upcoming campaigns
This is your central hub for all WhatsApp marketing communication.
2. Editing or Deleting a Message
Mistakes happen! Maybe you typed the wrong discount code or forgot to add an image. WhatsApp lets you:
Edit: Tap a message > Create editable copy > Make changes. (Note: edits won’t change what’s already been delivered).
Delete: Tap > Delete message. (Already delivered messages will still show for customers).
💡 Pro tip: Always preview your message before sending to avoid last-minute edits.
3. Resending a Message
Want to run the same promotion again? No need to recreate it. Simply:
Tap the message > Select Send again
Choose your audience
Re-launch the message
This is handy for seasonal offers or evergreen promotions like “Refer & Earn.”
4. Tracking Performance with Insights
One of the most powerful features of WhatsApp Business is message insights. To access:
Go to Marketing messages > Insights
View stats like:
How many messages were delivered
How many were read
How many replies you got
Average read rate
This data tells you what’s working and what needs tweaking. For example, if your read rate is high but reply rate is low, your CTA may need improvement.
5. Maintaining a Balanced Marketing Strategy
Meta reviews marketing messages to protect users from spam. To keep your account safe:
Maintain a 3:1 ratio of transactional (updates, reminders) vs. promotional messages.
Personalize messages with names & emojis.
Always give customers an option to opt out.
👉 Need help automating compliant campaigns? Whatsboost.in offers safe, automated WhatsApp marketing solutions that minimize the risk of bans.
Best Practices for Managing WhatsApp Marketing Messages
Here are some actionable tips to keep your messages engaging and effective:
✅ Segment Your Audience
Don’t send the same message to everyone. Use labels and smart lists in WhatsApp Business to group customers by purchase behavior, location, or interests.
✅ Keep Messages Short & Clear
No one likes long, cluttered texts. Stick to 2–3 lines + a CTA button. Example:
“Hi Riya 👋, your cart misses you! Complete your order today & get 10% off. Use code CART10.”
✅ Use Multimedia Wisely
Images, videos, and catalogs can increase engagement by 40%. Use them to make messages visually appealing.
✅ Track & Improve
Use insights to double down on what works—whether it’s flash sales, abandoned cart reminders, or festive promotions.
Benefits of Managing WhatsApp Marketing Messages the Right Way
Higher Engagement Rates – Messages are more relevant and personalized.
Better Conversions – Optimized messages mean more sales.
Improved Customer Trust – Non-spammy, helpful content builds loyalty.
Cost-Effectiveness – You only pay for delivered messages, so managing them well maximizes ROI.
FAQs About WhatsApp Marketing Messages
1. What are WhatsApp marketing messages?
They are promotional or informational messages sent through WhatsApp Business or WhatsApp API to engage with customers.
2. Can I edit a WhatsApp marketing message after sending?
No. You can only create an editable copy for future use. Edits won’t change the version already sent.
3. Can I resend old marketing messages?
Yes! WhatsApp lets you resend messages by selecting “Send again” and choosing your audience.
4. How do I know if my WhatsApp marketing messages are working?
Check Insights inside WhatsApp Business. You’ll see delivery, read, and reply rates for each campaign.
5. Why does Meta review WhatsApp marketing messages?
Meta reviews ensure compliance with policies to protect users from spam. Following best practices keeps your account safe.
FAQs About WhatsApp Marketing with Whatsboost
1. What is Whatsboost?
Whatsboost is a WhatsApp marketing platform that helps businesses send bulk, automated, and personalized messages without risking account bans.
2. Can Whatsboost help me manage my WhatsApp marketing messages?
Absolutely! Whatsboost provides tools for automation, audience segmentation, analytics, and compliance to make managing campaigns effortless.
3. Is Whatsboost safe to use?
Yes. Whatsboost follows WhatsApp’s official guidelines to ensure campaigns stay compliant and accounts remain secure.
Conclusion
Managing your WhatsApp marketing messages isn’t just about sending promotions—it’s about creating, editing, tracking, and optimizing messages for maximum engagement.
By segmenting your audience, using insights, and following best practices, you can build customer trust, boost sales, and grow your brand on WhatsApp.
And if you’re ready to take it a step further, platforms like Whatsboost.in can help you automate and scale your WhatsApp marketing strategy safely and effectively.