How to Set Up a 7-Day WhatsApp Drip Campaign for Your Next Webinar

When you're running a webinar, getting the registration is only half the battle.

The real work is making sure those people actually show up on the day of the event. In the Indian market, where email inboxes are overflowing with promotions, a WhatsApp drip campaign is the most effective way to keep your audience engaged and excited.

A 7-day drip sequence allows you to build a relationship with your registrants. Instead of just sending a link five minutes before you go live, you provide value, build authority, and tackle objections. By using WhatsBoost, you can automate this entire journey so that every person who signs up gets a personalized experience without you lifting a finger.

The Architecture of a 7-Day Webinar Drip

A successful drip campaign isn't about spamming; it's about a steady pulse of communication. You want to stay on their radar without becoming a nuisance.

Day 1: The Instant Gratification

The moment someone registers, they should receive a confirmation. This validates their decision and sets the tone.

• The Message: "Namaste {{Name}}! You’re officially in for [Webinar Name]. Here are the details: [Date/Time]. Save this number so you don't miss the joining link!"

• The Goal: Get them to save your contact info to ensure future messages aren't flagged as spam.

Day 2: Delivering Immediate Value

Don't wait for the webinar to start helping them. Send a small "Quick Win."

• The Message: "While you wait for our session, here is a 2-minute checklist on [Topic] to get you started."

• The Goal: Establish yourself as an expert and build goodwill.

Day 4: The "Social Proof" Nudge

By day four, the initial excitement might dip. This is the perfect time to show them what's possible.

• The Message: Share a short testimonial or a case study of someone who achieved results using your methods.

• The Goal: Build desire and prove that the webinar is worth their time.

Day 6: The Workbook / Prep Material

Give them a reason to be prepared. This increases the "invested" feeling.

• The Message: "We are going live tomorrow! Download this PDF workbook so you can take notes during the session."

• The Goal: Physical or digital assets make the event feel more "real" and mandatory.

Day 7: The "Show-Up" Sequence

On the day of the event, frequency increases. This is where most of your attendance is won.

• Morning: A "See you today" reminder.

• 1 Hour Before: The direct joining link.

• 15 Minutes Before: "We are starting! Grab your seat."

Setting Up the Automation (The Smartway)

You don't need to be a tech genius to link your registration page to this sequence. Most Indian coaches and marketers use a simple bridge between their funnel builder and WhatsApp.

1. Capture the Lead: Whether you use FlexiFunnels, Elementor, or Google Forms, send that data to a Google Sheet.

2. Connect to WhatsBoost: Link your sheet to the WhatsBoost dashboard.

3. Define the Delays: Set up your messages to trigger based on the "Registration Date" column. You can setup your WhatsApp automation to wait exactly 24, 48, or 72 hours between messages.

4. Personalize: Use tags like {{Name}} or {{Topic}} to make each message feel like it was typed manually by you.

Why This Sequence Boosts Attendance

The "Response Gap" is a real issue in digital marketing. If you don't talk to a lead for 6 days, they will forget why they signed up. By using WhatsApp sequences for auto-follow ups, you are constantly bringing them back into your world.

Safety First: Don't Get Blocked

To manage a 7-day campaign successfully, you must follow WhatsApp broadcast limits.

• Always ask for the save: Remind them in the first message to save your contact.

• Include an Opt-out: Let them know they can type "STOP" to leave the sequence. This actually improves your account health.

• Stay Relevant: Don't send generic fluff. Every message must add value to the upcoming webinar topic.

Conclusion: Protecting Your Ad Spend

If you are spending money on Facebook or Instagram ads to get webinar registrations, every person who doesn't show up is wasted money. A 7-day WhatsApp drip campaign is the best insurance policy for your marketing budget. It turns "interested strangers" into "eager participants."

Ready to set this up for your next event? Head over to the WhatsBoost and see how easy it is to start your first sequence.