🚀 Why This Matters in 2025

With 500+ million WhatsApp users in India alone, businesses are seeking scalable, automated communication solutions. The WhatsApp Business App is great for small teams—but to handle high volume, automation, and team coordination, businesses need the WhatsApp Business API and a trusted provider.

That’s where this guide helps—you’ll get a side-by-side comparison of 20 WhatsApp API and broadcast platforms in India, based on features, ease of use, pricing, integrations, and customer support. We also spotlight Whatsboost, a mobile-first platform built for Indian SMBs that want advanced marketing automation without complexity.

📋 The 20 Best WhatsApp Providers in India (2025)

These platforms are evaluated for automation, analytics, multi-agent chat, e-commerce support, CRM integrations, mobile experience, and pricing transparency.

1. Whatsboost

• Built for Indian SMBs with a mobile-first interface.

• Features: unlimited broadcasts to saved & unsaved contacts, AI chatbot, commerce bot, catalog sharing, shared team inbox with role-based chat assignment, chat templates, collision detection, number masking, and real-time analytics.

• Integrations: Shopify, WooCommerce, Google Sheets, Zapier.

• 24/7 support, free trial, and easy onboarding via mobile.
  Best for SMBs seeking comprehensive marketing‑sales‑support automation in one mobile app.

2. WATI

• Indian origin, designed as a no-code platform for the WhatsApp API

• Multi-agent shared inbox, chatbot builder, template messaging, broadcast scheduling, CRM integration (Zoho, HubSpot), and Click‑to‑WhatsApp ads support.

• Features a clean UI for non-technical users with good support.
  Ideal for marketing teams wanting simplicity.

3. AiSensy

• Popular low-cost Indian provider

• Highlights: no-code chat automation, broadcast campaigns, CRM integration, analytics dashboard, and Click‑to‑WhatsApp ad flows.

• Good value as per user reviews on Reddit: “Analytics provided are top class,” and “very cheap compared to Gupshup and Wati.” 

4. Gupshup

• One of the earliest Indian CPaaS platforms, now globally recognized 

• Supports AI LLM-powered chatbots, messaging at scale, and conversion-optimized campaign tools. Offers advanced AI chatbot building, global reach, and CPC campaign support.

• Preferred in the financial, BFSI, and enterprise space. 

5. Twilio

• A global, developer-centric communication platform with WhatsApp support 

• Highly customizable API, multi-channel support (SMS, voice, email, WhatsApp), ideal for complex custom workflows.

• Best for businesses with in-house dev teams.

6. Kaleyra

• Recently acquired by Tata Communications, a CPaaS leader with WhatsApp support 

• Offers rich-media messaging, interactive templates, automation, scalable delivery, and countrywide coverage.

• Suitable for large enterprises with international needs.

7. 360dialog

• API-focused provider offering low-cost access to WhatsApp API, without its own UI or dashboards

• Ideal for developers and businesses building custom WhatsApp workflows.

8. Infobip

• Omnichannel CPaaS with global messaging, WhatsApp, SMS, and email integrations 

• Broad feature set: bots, notifications, broadcast, multi-platform messaging.

• Attractive for enterprises requiring unified communication tools.

9. Respond.io

• AI-driven omnichannel conversation platform.

• Supports WhatsApp, Instagram, TikTok, SMS, and Email. Features AI agents, CRM integration, calling API support, and layered automation.
  Ideal for cross-channel sales & support teams. 

10. SleekFlow

• Unified WhatsApp + Instagram + Messenger automation platform 

• Routes conversations, automates workflows, and integrates with CRM and ecommerce tools. Good for social commerce use cases.

11. Rasayel

• Sales pipeline-focused WhatsApp tool with CRM and team collaboration workflows 

• Built for B2B sales: chat handoffs, deal tracking, multi-user CRM access. 

12. ItTalk (Imbibe Tech)

• Indian startup offering WhatsApp API with AI chatbot, CRM, automation, and e‑commerce workflows 

• Rich drips, campaign automation, and smartphone-first UX. 

13. DelightChat

• Combines support across WhatsApp, Instagram, Facebook, and email with templated responses and analytics

• Good choice for e-commerce teams needing support-centric features.

14. WAMessenger

• Chrome extension-based bulk messaging: unsaved contact reaching, schedule messaging, quick replies, privacy blur, templates 

• Suitable for small-scale automation needs.

15. WhatSender

• Desktop-based bulk messaging app (Windows) with CSV import, scheduling, log tracking, media sharing, and contact extraction from WhatsApp groups.

• Tech-lite but powerful for batch messaging tasks. 

16. RapBooster

• Marketing tool with scheduled bulk messaging, contact import, multimedia support, and number rotation to avoid bans 

• Good for high-volume campaigns with built-in anti-spam filters.

17. GetItSMS

• Indian CPT-managed WhatsApp API provider offering bulk messaging, automation, green tick verification, and CRM features 

• Competitive pricing and Indian compliance focus.

18. Textlocal

• Primarily an SMS platform with a WhatsApp API add-on in India.

• Offers multichannel messaging, automation, basic reporting, and pay-as-you-go pricing. More limited WhatsApp features. 

19. SendinBlue (Brevo)

• All-in-one marketing platform with WhatsApp API integration.

• Offers broadcast scheduling, multichannel messaging, and reporting—but WhatsApp-specific features are more limited. 

20. Haptik

• AI chatbot leader in India with large-scale conversational commerce.

• Deployed for government apps, major enterprise brands like Samsung, Dream11, and Flipkart.

• Capable of end-to-end automation at enterprise scale.

🔧 How to Choose the Right Provider: 10 Key Criteria

1. Use Case Fit: marketing/broadcast vs support vs sales vs e‑commerce
   
   

2. Interface Type: no-code SaaS (Whatsboost, Wati, AiSensy) vs developer API (Twilio, 360dialog)
   
   

3. User Experience: mobile-first (Whatsboost) vs desktop-only
   
   

4. Automation: chatbot capabilities, drips, CRM integration
   
   

5. Broadcast capabilities: unsaved number sending, template scheduling, analytics
   
   

6. Scalability: the ability to grow messaging volume and users
   
   

7. Pricing Transparency: per-message costs, monthly fees, hidden markups
   
   

8. Support quality: live chat, onboarding, account manager, help docs
   
   

9. WhatsApp Coexistence: ability to keep using the WhatsApp Business App and API together
   
   

10. Trial or Demo Access: ability to test before onboarding