14 WhatsApp Business Statistics That Will Blow Your Mind in 2024

"If you aren't marketing on WhatsApp in 2024, you aren't marketing at all."

In 2024, WhatsApp has emerged as an one of the most essential tool for marketers, akin to the partnership between Batman and Robin or Mac and Cheese. One is incomplete without the other.

We've compiled 14 WhatsApp Business statistics that showcase the undeniable advantages of WhatsApp marketing for your business in 2024. Instead of dwelling on common statistics, we'll focus on the ones that are most impactful for your business.

Whether you're running an eCommerce store, educational institution, financial firm, automobile company, logistics business, digital marketing agency, or any other industry—if you're not using WhatsApp for business, you're missing out!

At a Glance

• What is WhatsApp Marketing?

• Is WhatsApp a Good Place to Market Your Business?

Global Userbase WhatsApp Statistics

1. Available Across 180+ Different Countries in 20+ Languages

2. 100 Billion Messages Sent Daily

3. 19.4 Hours/Month - Average Time Spent by Users on WhatsApp

4. Age Groups That Prefer WhatsApp the Most

WhatsApp for Business Statistics

5. Total Businesses Using WhatsApp for Business

6. Most Popular WhatsApp Features

7. Reasons to Contact Businesses on WhatsApp

8. User-Generated Benefits of WhatsApp for Business

WhatsApp Business API Statistics

9. WhatsApp Message Open Rate

10. Up to 45-60% Click-Through & Conversion Rates

11. 45-60% Abandoned Carts & Application Dropoffs Recovered

WhatsApp Chatbot Statistics

12. People Who Rely on WhatsApp Chatbot

13. $11 Billion in Savings with WhatsApp Chatbot

14. 2.5 Billion Hours Saved with WhatsApp Chatbot

What is WhatsApp Marketing?

WhatsApp Marketing is a form of messenger marketing, similar to Facebook Messenger and Instagram, but it stands out as the preferred channel for over 500 million businesses globally. WhatsApp Business Marketing offers a great platform to:

• Reach a Massive Audience: With 2.2 billion global users, the potential reach is enormous.

• Build Strong Customer Relationships: Engage in personalized, one-on-one conversations.

• Boost Sales: Send promotional messages directly to customers on WhatsApp.

Key Benefits of WhatsApp Marketing:

• Improves Relations & Connectivity: Personalized conversations with customers enhance relationships.

• Increased Conversion Rates up to 7x: Businesses see conversion rates increase by up to 112% with customized messages and offers.

• Cost-Effective Marketing: WhatsApp is highly affordable, offering a strong ROI.

• Excellent Customer Support: With the WhatsApp Business API, businesses can enhance customer support effortlessly.

WhatsApp for Business: A Great Marketing Platform

In 2014, Facebook acquired WhatsApp for $19.3 billion, 19 times what it paid for Instagram. Four years later, WhatsApp launched its Business App and the WhatsApp Business API, allowing businesses to leverage WhatsApp as a marketing channel.

WhatsApp Business App

The Business App allows small businesses to create a free business account, accessible through one smartphone and one PC. It is suitable for businesses with lower message volumes.

WhatsApp Business API

The WhatsApp Business API is designed for businesses that handle large volumes of messages. It is a paid service that allows businesses to:

• Send messages to unlimited unique users daily (to opted-in users)

• Provide live customer support in a 24-hour chat window

Since WhatsApp doesn’t provide an interface for the Business API, businesses need a WhatsApp Business API provider like Whatsboost to access its features.

With Whatsboost, businesses can:

• Send WhatsApp Broadcasts to unlimited unique users (to opted-in users)

• Automate notifications for abandoned carts, deliveries, payments, and more

• Integrate WhatsApp Chatbots for 24/7 customer support

• Provide multiple live human chat support on unlimited devices

Global Userbase WhatsApp Statistics

1. Available Across 180 Different Countries in 20+ Languages

Out of 195 countries worldwide, WhatsApp is available in 180 countries and in over 20 languages. An astonishing 69% of internet users globally, excluding China, use WhatsApp.

WhatsApp is one of the few apps to have been downloaded over 5 billion times across iOS and Android, making it a favorite in more than 100 countries.

India leads the charge with 390 million monthly active users, followed by Brazil with 108 million active users. Russia saw the highest growth rate, with a 17% increase in WhatsApp users over the past year, closely followed by India with a 16.6% increase.

2. 100 Billion Messages Sent Daily

With the earth's population standing at 7.5 billion, the number of WhatsApp messages exchanged daily surpasses it by 13 times, reaching over 100 billion messages. While most messages are exchanged between friends and family, business-to-customer interactions have also surged since the launch of WhatsApp Business.

3. 19.4 Hours/Month Spent by Each User on WhatsApp

WhatsApp is the world's most popular messaging app, with users spending an average of 19.4 hours per month or roughly 38 minutes per day on the platform. In India, the average time spent is even higher, at 21.4 hours per month.

4. Preferred More by the Middle-Aged Audience

WhatsApp enjoys popularity across all age groups, but it is most favored by users aged 26-35, followed by those aged 36-45. Surprisingly, the app is least popular among users aged 15-25, contrary to common belief.

WhatsApp for Business Statistics

5. Businesses Using WhatsApp Business

Launched in 2018, the WhatsApp Business App has empowered small business owners to market their businesses effectively on WhatsApp. According to WhatsApp, there are 50 million businesses using the WhatsApp Business App globally, with 15 million of them based in India.

6. Most Popular WhatsApp Features

WhatsApp continually introduces exciting features to enhance user experience. A study by Statista highlights the most popular WhatsApp features used by users over a three-month period.

7. Reasons to Contact Businesses on WhatsApp

54% of users prefer WhatsApp for tracking order and delivery updates, followed by 50% who use it for appointments, webinars, and event notifications. Additionally, 39% of users rely on WhatsApp for customer service, while 23% use it to receive promotional offers.

These statistics indicate that WhatsApp is rapidly becoming a preferred platform for receiving updates, notifications, reminders, newsletters, offers, deals, and much more.

8. User-Generated Benefits of WhatsApp for Business

According to a YouGov survey, 33% of users prefer WhatsApp because it eliminates the need to wait for long responses, as is often the case with traditional customer support channels. Users also appreciate the ability to share various media like images, PDFs, and videos, along with the personalized nature of conversations and the absence of customer service fees.

WhatsApp Business API Statistics

9. Highest Open Rates Compared to Other Channels

Emails and SMS have long been the go-to communication channels for businesses, but their effectiveness is waning. Emails and SMS have an average open rate of just 21.33%, with click-through rates even lower at 2-5%.

In contrast, WhatsApp boasts an open rate of 98%, meaning that 98 out of every 100 messages sent are read by users. This impressive statistic is due to WhatsApp's massive global user base of 2.2 billion.

10. Up to 45-60% Click-Through & Conversion Rate

While emails and SMS struggle with low conversion rates, WhatsApp excels with a conversion rate of 45-60%. This means that out of every 100 users who receive a message on WhatsApp, 45-60 of them click and convert into customers. The significant difference in conversion rates makes WhatsApp an essential marketing channel.

11. 45-60% Abandoned Carts & Application Dropoffs Recovered

Abandoned carts and application dropoffs are common challenges for businesses, but WhatsApp offers an effective solution. Automating abandoned cart recovery notifications on WhatsApp can help recover 45-60% of abandoned carts and application dropoffs. Many businesses have seen significant revenue recovery through this approach.

WhatsApp Chatbot Statistics: Is Automation the Future of Marketing?

Automation through WhatsApp Chatbots is revolutionizing customer service. Many businesses are adopting WhatsApp Chatbots to provide 24/7 customer support, ensuring that their operations run smoothly at all times. Chatbots are particularly useful for answering repetitive queries, such as those related to order status, payment, and product availability.

12. Users Relying on WhatsApp Chatbot

According to Juniper Research, 40% of global users rely on WhatsApp Chatbots, with this figure projected to rise to 50% by the end of 2024.

13. $11 Billion in Savings with WhatsApp Chatbot

WhatsApp Chatbots offer substantial cost savings for businesses, with estimated savings reaching $11 billion globally by the end of 2024. This is particularly valuable for small businesses that lack the resources to hire a large customer support team.

14. 2.5 Billion Hours Saved with WhatsApp Chatbot

WhatsApp Chatbots have proven to be efficient time-savers, with 2.5 billion hours saved globally each year. By automating responses to repetitive queries, Chatbots free up human agents to handle more complex issues.

FAQs

1. How popular is WhatsApp for Business? WhatsApp for Business is highly popular, with over 50 million businesses worldwide using the WhatsApp Business App to engage with customers and drive sales.

2. What are the benefits of using WhatsApp for Business? WhatsApp for Business offers numerous benefits, including higher open and conversion rates, personalized customer interactions, and cost-effective marketing solutions.

3. Is WhatsApp safe for business communications? Yes, WhatsApp offers end-to-end encryption, ensuring that messages between businesses and customers are secure.

4. Can WhatsApp Chatbots replace human agents? WhatsApp Chatbots are designed to handle repetitive queries, but they work best when combined with human agents for more complex customer support needs.

5. How can I integrate WhatsApp into my business? To integrate WhatsApp into your business, you can use the WhatsApp Business App for small-scale operations or the WhatsApp Business API for larger-scale messaging and automation.

How Whatsboost Can Help Your Business

Incorporating WhatsApp into your marketing strategy is a powerful way to connect with customers, but managing it effectively requires the right tools. This is where Whatsboost comes in.

Whatsboost offers an all-in-one solution for businesses looking to leverage the full potential of WhatsApp Marketing. Here's how Whatsboost can help your business thrive:

1. Seamless Integration with WhatsApp Business API: With Whatsboost, you can easily integrate the WhatsApp Business API into your existing systems. This allows you to automate customer interactions, send personalized messages, and manage large volumes of communications without hassle.

2. Advanced Features and Analytics: Unlike basic WhatsApp Business tools, Whatsboost provides advanced features such as detailed analytics, customer segmentation, and campaign performance tracking. This helps you make data-driven decisions and optimize your marketing efforts for better results.

3. Automated Messaging and Notifications: Whatsboost enables you to automate key communications, such as abandoned cart reminders, order updates, and promotional messages. This ensures that your customers stay informed and engaged without requiring constant manual input from your team.

4. 24/7 Customer Support with Chatbots: Whatsboost's integration with WhatsApp Chatbots allows you to provide round-the-clock customer support. This not only improves customer satisfaction but also frees up your team to focus on more critical tasks.

5. Scalable Solution for Businesses of All Sizes: Whether you're a small business or a large enterprise, Whats