What is a WhatsApp Green Tick Badge?

Update (July 2025): WhatsApp has replaced the green tick with a blue verification badge.

• The badge appears next to the display name of businesses using the WhatsApp Business API.
  
  

• It signifies that the account is verified and officially recognized by WhatsApp.
  
  

• Only brands using the API (not the free app) are eligible to apply.
  
  

Types of WhatsApp Business Accounts

Regular WhatsApp Business Account

• Designed for small and medium businesses (SMBs).
  
  

• Offers features such as business profiles, automated messages, quick replies, and labels.
  
  

• Suitable for one-on-one customer interactions.
  
  

• Uses the WhatsApp Business app (no API access by default).
  
  

• Verification is not guaranteed.
  
  

Official WhatsApp Business Account

• Built for enterprises, brands, and large organizations.
  
  

• Access to WhatsApp Business API for automation and integration.
  
  

• Used for large-scale communication and bulk messaging.
  
  

• Typically receives automatic verification from WhatsApp.
  
  

Advantages of WhatsApp Verification

• Builds trust and authenticity.
  
  

• Improves search visibility within WhatsApp.
  
  

• Enables automated messaging, notifications, and CRM integration.
  
  

• Allows setting up detailed business profiles.
  
  

• Access to business tools for efficient communication.
  
  

Disadvantages of the Verification Process

• No guarantee of approval.
  
  

• Requires strict compliance with WhatsApp’s Business and Commerce Policies.
  
  

• Customers expect quick and high-quality responses.
  
  

• May involve extra costs with Business API usage.
  
  

• Verified accounts may become targets for impersonation.
  
  

Prerequisites Before Applying

1. Use WhatsApp Business API

• Sign up through a Business Solution Provider (BSP) like Whatsboost.
  
  

• Green or blue tick is not available on the free WhatsApp Business app.
  
  

2. Start Campaign Messaging

• Begin sending campaigns via WhatsApp to build credibility.
  
  

• Reach a minimum of 1,000 users daily.
  
  

• Try to achieve Tier 2 or above messaging level.
  
  

3. Verify Meta Business Manager

• Formerly known as Facebook Business Manager.
  
  

• Submit business documents, registration certificates, and a valid address.
  
  

4. Build Your Brand Value

• Secure 3 to 5 organic media mentions in recognized publications.
  
  

• Meta does not count paid PR or promotional content.
  
  

• Individuals and influencers are not eligible.
  
  

5. Enable Two-Step Verification

• Add a six-digit PIN to secure your WhatsApp Business API account.
  
  

Steps to Reach Tier 2 Messaging Level

• Respond promptly to customer inquiries.
  
  

• Maintain high response rates.
  
  

• Use quick replies for efficiency.
  
  

• Label and organize chats to avoid missed conversations.
  
  

• Avoid spammy or unsolicited content.
  
  

• Promote your WhatsApp number on your website and social media.
  
  

• Train team members for consistent service.
  
  

• Collect customer feedback and optimize based on insights.
  
  

• Follow WhatsApp's Business and Commerce policies.
  
  

• Set clear expectations for customers.
  
  

How to Apply for WhatsApp Green (Blue) Tick

Option 1: Meta Business Manager

• Go to Business Settings > WhatsApp Accounts > WhatsApp Manager.
  
  

• Select your phone number under Account Tools.
  
  

• Click on the settings icon and then “Profile.”
  
  

• Complete all fields and click “Submit Request.”
  
  

• Your status will be displayed as “In Review.”
  
  

• Approval takes approximately 2 to 4 business days.
  
  

Option 2: Through Whatsboost (BSP)

• Whatsboost helps businesses with the API setup and verification request.
  
  

• Charges may apply based on service agreement.
  
  

• The BSP submits your request to Meta.
  
  

• Processing may take up to 3 weeks.
  
  

• Final decision lies with Meta, not the BSP.
  
  

What to Do If Your Application Is Rejected

• Review the rejection reason provided by WhatsApp.
  
  

• Address any missing information or non-compliance issues.
  
  

• Build additional media credibility through organic news features.
  
  

• Increase active WhatsApp conversations and reach higher messaging tiers.
  
  

• Add a WhatsApp widget to your website and share links on social media.
  
  

• Contact WhatsApp Support for clarification if necessary.
  
  

• Wait at least 30 days before reapplying.
  
  

• Tag support marketing whatsapp