How to Create and Send a WhatsApp Promotion Message for Your Business
Learn how to create and send a WhatsApp promotion message to engage customers with offers, deals, reminders, and more. Step-by-step guide with best practices by Whatsboost.
Introduction
In today’s digital-first world, customers love quick and personal communication. With over 2.7 billion active users, WhatsApp has become the go-to platform for businesses to connect with their audience.
A WhatsApp promotion message is a simple but powerful way to:
Share offers, deals, and promotions
Announce new products or updates
Thank loyal customers
Send appointment reminders
Even greet customers on their birthdays
In this guide, I’ll walk you through how to create and send a WhatsApp promotion message, best practices to avoid spam, and how Whatsboost can help you scale WhatsApp marketing safely.
What is a WhatsApp Promotion Message?
A WhatsApp promotion message is any business message designed to engage customers with relevant updates, offers, or information. Unlike generic SMS or email, WhatsApp promotions feel personal and conversational.
Some examples include:
🎉 “Hi John, enjoy 20% off your next order with code SAVE20 – valid till Sunday!”
🛍️ “New arrivals are here! Tap below to explore our catalog.”
📅 “Hi Sarah, just a reminder for your appointment tomorrow at 5 PM.”
By using WhatsApp promotion messages, businesses can build stronger relationships, increase sales, and keep their audience engaged without being pushy.
Step-by-Step Guide: How to Create a WhatsApp Promotion Message
Here’s how you can set up and send WhatsApp promotion messages directly from the WhatsApp Business app.
1. Getting Started
Open your WhatsApp Business App
Tap on Shopping (storefront) > Marketing messages
If it’s your first time, you’ll see an intro screen → tap Get Started
Returning users can tap the plus (+) sign to start creating a new message
2. Creating a Message Draft
When you create a message draft, you can add:
a) Add Media (Photo or Video)
Every promotion message must include at least one image. You can choose:
From your media library (your device)
From your catalog (product images)
From archived statuses
Recently shared photos/videos
b) Add Text & Personalization
Make your promotions personal and engaging by adding text.
Example:
Hi {receiver name}, we’d love to see you again! Get 10% off with coupon code WELCOME10.
This makes every customer feel like the message is written just for them.
c) Add an Action Button
Boost engagement by adding a button:
View catalog → Direct customers to your catalog or product page
Tap to reply → Pre-filled responses for quick interaction
Phone call → Customers can instantly call your business
Website → Direct them to your store or landing page
3. Preview Your Message
Always preview before sending.
Tap Preview → See how your message looks to customers
Tap Edit → Make adjustments if needed
4. Select Your Audience
You can choose:
Smart lists (recently messaged or inactive users)
Full contact list
Labels (segmented customer groups)
👉 This ensures you’re sending targeted promotions instead of spamming everyone.
5. Review, Send, or Schedule
Tap Review → Check your draft, pricing, and audience
Tap Send → Deliver instantly
Or tap Schedule → Pick a date & time to auto-send
💡 Pro tip: Scheduling helps with event promotions, holiday deals, or reminders.
6. Payment & Pricing
You must add a payment method and funds to your account
You’re charged only for delivered messages
If a message can’t be delivered, funds are refunded
7. Sending Limits
Up to 500 contacts per message
250 messages per day (first 24 hours)
7,000 messages per month (limits vary)
👉 To scale safely without hitting limits or getting banned, tools like Whatsboost.in can help.
Best Practices for Sending WhatsApp Promotion Messages
To avoid spam reports and build trust:
✅ Always get opt-in consent from customers
✅ Keep your message short, personal, and relevant
✅ Use rich media (images/videos) to increase engagement
✅ Add a clear call-to-action (CTA button)
✅ Respect customer privacy – honor opt-out requests
Benefits of Using WhatsApp Promotion
📈 Boost customer engagement → Messages are opened instantly
🛒 Drive more sales → Share offers and product catalogs
⏳ Save time → Automated promotions & reminders
💬 Build trust → Customers feel valued with personalized updates
💸 Cost-effective → Pay only for delivered messages
Automate WhatsApp Promotion with Whatsboost
Manually creating promotions is great, but if you want to scale, you’ll need automation.
At Whatsboost.in, we help businesses:
Send bulk WhatsApp promotion messages safely
Automate follow-ups with chatbots & workflows
Run targeted campaigns based on customer behavior
Manage WhatsApp group promotions with ease
Stay compliant with Meta & WhatsApp policies
🚀 With Whatsboost, you can send promotions that actually convert without worrying about bans.
FAQs on WhatsApp Promotion Messages
1. What is a WhatsApp promotion message?
A WhatsApp promotion message is a business message used to share offers, announcements, reminders, or greetings with customers in a personalized way.
2. Can I send WhatsApp promotion messages for free?
Yes, the WhatsApp Business app lets you send messages to contacts, but for bulk promotions or advanced automation, you’ll need professional tools.
3. How do I avoid getting banned when sending promotions?
Always send messages only to opted-in contacts, avoid spammy content, and use trusted partners like Whatsboost.
4. Can I schedule WhatsApp promotion messages?
Yes, WhatsApp Business allows scheduling. You can set a date & time for automatic delivery.
5. How can Whatsboost help my business?
Whatsboost enables businesses to automate, personalize, and scale WhatsApp promotion messages safely while ensuring compliance with WhatsApp’s terms.
Final Thoughts
A WhatsApp promotion message is one of the most effective ways to stay connected with your customers, share updates, and drive repeat sales.
By following the steps above, you can create engaging messages with media, personalized text, and action buttons – while scheduling them for maximum impact.
And if you want to go beyond the basics, Whatsboost.in helps you run smart, automated WhatsApp promotion campaigns that boost sales without risking account bans.
👉 Start creating your first WhatsApp promotion today and see the difference it makes!